```cv
gallery
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```

* **Founded the company; sold the company**

* **Built and led the product, engineering, and design teams**

* **Built the only B2C company with the technical capability and regulatory approval in banking, investing (retirement), and health insurance**

* **Built a feature set and design direction that has since been directly copied by [Gusto](https://twitter.com/CatchKristen/status/1321212601947312133?s=20&t=9p3X1Eh_DQ_jtbP57t2NzA), [Square](https://squareup.com/us/en/banking), [Cash App](https://cash.app/savings), [Wealthfront](https://www.wealthfront.com/blog/meet-autopilot-a-new-service-that-automates-your-savings-strategy/), [Found](https://found.com/taxes/), [Lance](https://www.lance.app/), and many more**

## **Product**

* **Led roadmap and product strategy**

* **Led scoping and specs for all major feature releases** \
  *Coordinated design, technical implementation, and operational reqs*

  * Autopilot/Autoroll

  * Tax Withholding *(via BaaS integration + Autoroll)*

  * Tax Payments *(via [IRS EFTPS](https://www.irs.gov/payments/eftps-the-electronic-federal-tax-payment-system) integration)*

  * Time Off, Emergency Savings, etc. *(via BaaS integration + Autoroll)*

  * Retirement *(Traditional, Roth, and [SEP](https://catch.co/post/catch-launches-sep-ira-retirement) IRAs)*

  * Health & Dental Insurance *(via [CMS Enhanced Direct Enrollment](https://www.cms.gov/programs-and-initiatives/health-insurance-marketplaces/direct-enrollment-and-enhanced-direct-enrollment))*

  * HSA w/Debit Card *(built and tested internally, but never launched)*

* **Led strategy and overall implementation for product integrations/providers**

  * Banking as a Service *(aka "BaaS" –* *[Unit](https://www.unit.co/), [Bond](https://www.bond.tech/), [BBVA Open Platform](https://www.bbva.com/en/bbva-launches-first-baas-platform-in-the-u-s/))*

  * Card Issuance *(Visa via [Unit](https://www.unit.co))*

  * Investment Brokerage *([Goldman Sachs Advisor Solutions](https://advisorsolutions.gs.com/home) fka Folio)*

  * Health Insurance *([CMS EDE](https://www.cms.gov/programs-and-initiatives/health-insurance-marketplaces/direct-enrollment-and-enhanced-direct-enrollment), [GAEP](https://www.cms.gov/CCIIO/Programs-and-Initiatives/State-Innovation-Waivers/Downloads/1332-GA-Suspension-Letter-of-GA-Access-Model-for-PY-2023.pdf))*

  * Account Aggregation *([Plaid](https://plaid.com/), [Quovo](https://www.forbes.com/sites/donnafuscaldo/2019/01/08/plaid-buys-quovo-in-its-first-major-acquisition/?sh=6cca0dbc648d))*

## **Design**

* **Built and led the design team** \
  *Served as the sole designer for the final year*

* **Led design of the major features** \
  *We mostly used [Figma](https://www.figma.com/) and [Notion](https://www.notion.so/), but occasionally used [Framer](https://www.framer.com/), [Play](https://www.createwithplay.com/), [Playbook](https://www.playbookux.com/), [ZeroHeight](https://zeroheight.com/)*

* **Led the brand redesign project** \
  *with [Red Antler](https://redantler.com/)*

## **Engineering**

* **Built and led the engineering organization**

  * Led hiring efforts, including sourcing, interviews, and offers

  * Managed frontend and backend team leads

* **Largest individual contributor to the apps codebase** \
  Web, iOS, and Android \
  *[React](https://reactjs.org/), [React Native](https://reactnative.dev/), [React Native for Web](https://necolas.github.io/react-native-web/), [React Navigation](https://reactnavigation.org/), [GraphQL](https://graphql.org/) via [Apollo Client](https://www.apollographql.com/docs/react/), [TypeScript](https://www.typescriptlang.org/)*

  * Contributed to most major feature development

  * Contributed to abstractions wrapping implementation for both web/native differences and size-based responsiveness. Every feature was built once and immediately worked across web/iOS/Android at all sizes.

  * Contributed to what was the only mobile app that supported enrolling in health insurance with tax credits (i.e. the only EDE mobile app).

  * Built CI/CD pipelines *([Bitrise](https://bitrise.io))* with code push *([AppCenter](https://appcenter.ms))*. Released to production daily with a fully automated/dynamic testing suite.

* **Built Catch’s public website and tools like [Plan Explorer](https://catch.co/explorer/plans?sid=58198a77-5c4c-4d17-b85b-ae52342786b3)** \
  *+ [Gatsby](https://www.gatsbyjs.com/docs)*

* **Built Catch’s internal admin tool** *\
  \+ [Electron](https://www.electronjs.org/)*

* **Led strategy/selection for analytics and observability**\
  *[Segment](https://segment.com/), [Mixpanel](https://mixpanel.com/), [Sentry](https://sentry.io/welcome/), [CloudWatch](https://aws.amazon.com/cloudwatch/), [Castle](https://castle.io/), [LogRocket](https://logrocket.com/)*

## **Operations**

* **Led regulatory compliance operations for Catch’s banking activities and identity verification program** \
  *KYC, CIP, OCC/BSA, NACHA*

  * Developed a tiering system and identity triangulation approach that achieved some of the lowest ACH return rates in all of fintech

* **Led regulatory compliance operations for Catch Capital Management, LLC** Registered Investment Adviser\
  *SEC/FINRA*

  * Served as principal Adviser/Representative ([Series 65 Exam](https://www.finra.org/registration-exams-ce/qualification-exams/series65))

  * Maintained SEC/FINRA obligations for RIA subsidiary registered federally under [67 FR 77619](https://www.govinfo.gov/app/details/FR-2002-12-18/02-31843).

* **Led regulatory compliance operations for Catch Insurance, LLC** \
  Licensed Insurance Agency/Brokerage\
  *CMS/CCIIO, states*

  * Served as principal Insurance Agent

  * Maintained state-by-state insurance obligations and licensing

  * Maintained CMS obligations, including annual audits required for [EDE](https://www.cms.gov/programs-and-initiatives/health-insurance-marketplaces/direct-enrollment-and-enhanced-direct-enrollment) program participation

    * Led four annual [NIST 800-53](https://csrc.nist.gov/publications/detail/sp/800-53/rev-5/final) privacy and security audits

    * Led two annual product audits

Catch

## **Head of Design & Frontend Architecture**

### **Command Center**

* **Designed new customer-facing web app from first principles**\
  *Figma*

* **Rebuilt it from the ground up to replace existing Dashboard**\
  *React 18 w/[RSC](https://react.dev/blog/2023/03/22/react-labs-what-we-have-been-working-on-march-2023), [Next.js 13](https://nextjs.org/blog/next-13), [Radix](https://www.radix-ui.com/primitives) & [shadcn/ui](https://ui.shadcn.com/), [Tailwind](https://adamwathan.me/css-utility-classes-and-separation-of-concerns/), Typescript, OpenAPI, Node/[Bun](https://bun.sh/), Terraform*

* **Introduced new architecture designed to consolidate a multigenerational set of React codebases** (for both internal and external uses)

* **Dramatically increased shipping velocity** (multiple times per week)

### **Website & Docs**

* **Designed and built new website** *(WIP)*\
  *Framer, Figma*

* **Designed and launched new [API documentation](https://docs.noyo.com)**\
  *[OpenAPI](https://www.openapis.org/), [Readme](https://readme.com/)*

### **Misc. Marketing**

* **Led iterative brand iteration** *(WIP)*

* **Built reusable Figma design system for asset generation**\
  (*Figma:) auto layout, variables, variants*

* **Various video production**\
  *FCP w/[Frame.io](https://frame.io/), [Spline](https://spline.design/), [Jitter](https://jitter.video/), After Effects (barely)*

* **Various other asset creation**\
  *Figma, Illustrator*

### **General**

* **Introduced org-wide WIP sharing/feedback**\
  *[Campsite](https://www.campsite.design/)*

  \
  *of \~85 employees:*

* **The only designer**

* **The only engineer primarily on front end**

Noyo

Founder, Design Engineer

WWDC Scholarship

NPN 18946575
Principal Agent, Catch Insurance LLC

Insurance Agent (Health, Property, Casualty)

CRD 6984304
Principal IAR, Catch Capital Management LLC

Investment Advisor/Representative

Catch takes hold of $12M to provide benefits that aren’t tied to employers

You Quit Your Job, but You Still Need a Retirement Plan

Catch co-founder says health benefits startup is shutting down

The pandemic proved America's worker benefits are broken. Now is the perfect time to fix systems like unemployment insurance and healthcare

To fund Y Combinator’s top startups, VCs scoop them before Demo Day

Portable Benefits in Action: A Roadmap for a Renewed Work-Related Safety Net

Gig workers need health & benefits — Catch is their safety net

A forward-looking contept for the future of macOS. FWIW,  implemented most of this by 2022.

macOS: It’s time to take the next step

Product, Design, and Engineering
President & Board Chair

 - Founded the company; raised seed and series A; sold the company
- Built and led the product, engineering, and design teams
- Built the only B2C company with the technical capability and regulatory approval in
banking, investing (retirement), and health insurance
- Built a feature set and design direction that has since been directly copied by Gusto,
Square, Cash App, Wealthfront, Found, and more
- YCombinator W19

Founder & CTO/CPO

Kleiner Perkins Design Fellow
Designing the future of the cloud (at the time...)

Product Design

- Redesigned and rebuilt all customer-facing and internal-facing apps
- Redesigned and rebuilt company brand and website (WIP)

Head of Design & Frontend Architecture

Lead designer and frontend developer for a comprehensive analysis tool for various domains including space, sea, and cyber (DOD)

Andrew Ambrosino

2023